Legal Document
77ae Privacy Policy
Your privacy matters to us. This policy explains what personal data 77ae collects, why we collect it, and how we protect it.
Introduction
77ae ("we", "us", "our") operates the online gaming platform accessible at 77ae.pro. We are committed to protecting and respecting the privacy of all users of our Platform. This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read this Policy carefully to understand our practices regarding your personal data and how we will treat it. By using the 77ae Platform, you confirm that you have read and understood this Policy.
This Policy applies to all personal data collected through your use of the 77ae Platform, including data collected when you register an account, make deposits or withdrawals, place bets, use live chat or email support, respond to surveys or promotions, or otherwise interact with our services. This Policy does not apply to the independent data practices of third-party game providers or payment processors, who operate under their own privacy policies.
77ae processes personal data only to the extent necessary to provide our gaming services, comply with legal obligations, prevent fraud, and support responsible gaming. We do not sell your personal data to third parties for marketing purposes under any circumstances.
What Personal Data We Collect
We collect different categories of personal data depending on how you interact with the 77ae Platform. The main categories are described below.
How We Use Your Personal Data
77ae uses your personal data strictly for the following purposes. We do not use your data for any purpose outside of those listed here.
- To create, verify, and manage your 77ae account, including processing your registration information and KYC documentation
- To process deposits and withdrawals and maintain accurate financial transaction records associated with your account
- To enable your participation in games, cricket betting, live casino, and all other Platform features, and to settle bets and apply bonuses correctly
- To detect and prevent fraud, money laundering, multiple account creation, and other prohibited conduct defined in our Terms and Conditions
- To comply with our legal and regulatory obligations, including anti-money laundering requirements, record-keeping duties, and lawful authority requests
- To provide customer support, respond to queries and complaints, and administer responsible gaming tools including self-exclusion and cooling-off periods
77ae does not use your personal data for automated profiling that produces legal effects, nor do we share your gaming data with third-party advertisers. Any communications we send are transactional and necessary for the operation of your account.
Legal Basis for Processing
77ae processes your personal data on the following legal bases, depending on the purpose of the processing:
- Contract performance — processing account, payment, and gaming data is necessary to fulfil our contractual obligations to you as a Platform user
- Legal obligation — processing data for AML compliance, fraud prevention, age verification, and responding to lawful authority requests is required by applicable law
- Legitimate interests — processing technical and log data to maintain platform security and prevent abuse, where this does not override your privacy rights
- Consent — where we rely on your consent for any specific processing activity such as optional promotional communications, you may withdraw consent at any time by contacting [email protected]
Data Sharing and Disclosure
77ae does not sell, rent, or trade your personal data. We share personal data only in the limited circumstances below, and only to the extent strictly necessary for the stated purpose:
- Game providers and platform infrastructure partners — we share session identifiers and gaming data with licensed providers such as Pragmatic Play and Evolution Gaming solely to enable game play; these providers are contractually prohibited from using your data for any other purpose
- Payment processors — we share the minimum transaction data necessary with providers including bKash, Nagad, Rocket, and Upay to process deposits and withdrawals; we do not store raw wallet credentials on our servers
- Legal and regulatory authorities — we disclose personal data to law enforcement or competent authorities when required by applicable law, court order, or to prevent fraud or protect user safety
- Fraud prevention and AML service providers — we may share limited technical and identity data with specialist compliance providers who assist us in meeting legal obligations; all such providers are bound by strict data processing agreements
Where we share data with third-party service providers, we require them by contract to process your personal data only on our instructions, maintain appropriate security, and not use your data for their own independent purposes.
77ae will never sell your personal data to data brokers or marketing companies. Your data exists in our systems solely to deliver the gaming service you have requested — nothing more.
Data Retention
77ae retains personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, and regulatory reporting requirements. Account and identity data is retained for the duration of your account plus five years after closure to meet AML record-keeping obligations. Financial transaction data is retained for seven years. Gaming history is retained for three years after the last activity. Communications and support records are retained for two years. Technical and log data is retained for twelve months.
When personal data is no longer required and no legal obligation requires retention, we will securely delete or anonymise it. Anonymised data may be retained longer for statistical analysis and service improvement purposes — this anonymised data cannot be used to identify you.
Security of Your Data
77ae implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, disclosure, or destruction. These measures include SSL/TLS encryption for all data transmitted between your device and the Platform, encrypted storage of sensitive data including identity documents and payment records, access controls limiting data access to authorised personnel on a strict need-to-know basis, regular security reviews and vulnerability assessments, and continuous fraud monitoring systems.
While we take all reasonable steps to protect your data, no method of electronic transmission or storage is 100% secure. If you become aware of any suspected security incident involving your 77ae account, please notify us immediately at [email protected]. We will investigate all notified security incidents promptly and take all necessary steps to mitigate harm.
Your Privacy Rights
You have the following rights in relation to your personal data held by 77ae. To exercise any right, email [email protected] with your account details and a description of the right you wish to exercise. We will respond within a reasonable timeframe and may verify your identity before processing your request.
- Right of Access — Request a copy of the personal data we hold about you at any time
- Right to Rectification — Request correction of inaccurate or incomplete personal data we hold about you
- Right to Erasure — Request deletion of your personal data where it is no longer necessary for its original purpose and no legal obligation requires retention
- Right to Object — Object to processing of your data where we rely on legitimate interests as the legal basis; we will cease processing unless we have compelling legitimate grounds to continue
- Right to Data Portability — Where processing is based on contract or consent, request your personal data in a structured, commonly used machine-readable format
To exercise any of your rights, email [email protected] with your full name, registered mobile number, and a description of the right you wish to exercise. We will acknowledge your request within 48 hours. We may need to verify your identity before processing your request to protect against fraudulent data access claims.
Cookies and Tracking Technologies
The 77ae Platform uses cookies and similar tracking technologies to operate core platform functions, maintain your session state, and analyse usage patterns to improve the service. We use the following types of cookies:
- Strictly necessary cookies — essential for the Platform to function and cannot be switched off; includes session authentication tokens, security cookies, and load-balancing cookies
- Performance and analytics cookies — help us understand how users interact with the Platform so we can improve the experience; data collected is aggregated and anonymised
- Functional cookies — remember your preferences such as language settings to provide a more personalised experience on return visits; do not track your activity across third-party sites
Most browsers allow you to control cookies through their settings. You can refuse all cookies or receive alerts when cookies are sent. Disabling strictly necessary cookies may prevent parts of the 77ae Platform from functioning correctly. Disabling performance or functional cookies will not prevent you from using the Platform but may affect your experience.
Third-Party Services
The 77ae Platform integrates third-party services including game providers, payment processors, and analytics tools. These third parties operate under their own independent privacy policies governing the data they collect through their own systems. 77ae is not responsible for the privacy practices of third-party game providers or payment processors. We recommend reviewing the privacy policies of any third-party services you interact with through the Platform. In all cases, the data-sharing arrangements described in this Policy apply — we only share data with third parties as described above, and we require all third-party data processors to meet the same security standards we apply internally.
Minors and Underage Users
The 77ae Platform is strictly intended for adults aged 21 and above. We do not knowingly collect personal data from individuals under the age of 21. If you are under 21, you must not use the 77ae Platform or provide any personal data through it. If we become aware that we have inadvertently collected personal data from a person under 21, we will delete that data immediately and close the associated account. If you are a parent or guardian and believe a minor in your care has registered on the Platform, please contact us immediately at [email protected].
Changes to This Privacy Policy
77ae may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or the features available on the Platform. When we make material changes, we will update the Last Updated date at the top of this page and, where practicable, notify registered users by email or through an in-platform notification. The most current version of this Policy is always available at 77ae.pro/privacy-policy.
Your continued use of the 77ae Platform after any update to this Policy constitutes your acceptance of the revised terms. If you do not agree with the changes, you should discontinue use of the Platform and contact [email protected] to request account closure. We recommend bookmarking this page and reviewing it periodically.
Contact Us About This Policy
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77ae processes your personal data, please contact our support team by email at [email protected]. Please include your full name, your registered mobile number, and a clear description of your query so that we can respond efficiently. Our support team is available 24/7 and responds in English.
We are committed to resolving all privacy-related queries and complaints promptly and fairly. If you are not satisfied with our response, you are entitled to escalate your complaint by corresponding with our senior support team at [email protected]. All privacy complaints are treated with the highest level of confidentiality.
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